Hot Typography Trends 2014.
By Nir Barlev
Apr 1, 2014
A website's typography can make or break the entire design. Good typography makes a website more appealing to a user, improves usability, and can even improve conversions and sales. With quality content becoming more and more important, good typography is key to accentuating the design and layout of your site, and for engaging your users.
Like all web and design trends though, typography styles are always evolving and changing with the expanding Internet. Businesses looking to create appealing brands can no longer settle for boring, bland fonts like the standard Times New Roman, or Arial. To stand out from the pack, implementing beautiful and design-complementing typography is a must.
The following trends are some of the highest-performing and biggest trends in the field for 2014.
This growing trend in 2013 has seen a tremendous boost in 2014. Handwritten fonts provide an emotional element and a feeling of personalization.
The desire to convey a friendly, sociable feel has led to this growing use of clean-lined handwriting fonts. With the wide variety available, conveying emotion and adding a personal touch is now easier, and more effectively implemented.
Icons are an integral part of many websites, and promote ease of navigation. However, previous limitations with icons required them to be images, and caused limitations on their usage due to scaling and image size. With the introduction of icon fonts, scalability became a non-issue, an especially important benefit for responsiveness and retina displays. Due to their font nature, designers are able to customize the icons on the website on the fly by utilizing CSS3 or HTML5, applying effects such as rollovers, color changes, and resizing. The flexibility these fonts offer contributes greatly to their rapidly growing popularity and usage on an increasing number of websites.
Ever-increasing screen resolutions have changed the industry in both televisions and computer monitors. Having come a long way from the old standard of 800 x 600 resolution, the new prevalence of 720p and 1080p monitors may increase the detail that one can see, but it also reduces the size of fonts. In the early 2000s, 8-point font was the standard, and up until recently, 12- to 14-point was the common size to use. But with improved pixel ratios, the typical 12-point font standard can no longer be used as the rule, and actually suffers from readability issues on many screens. Designers now find themselves implementing much larger font sizes, especially in headlines, and with specialized typography to draw users into their website.
This trend, started by Microsoft's Windows 8's flat Metro design, saw a tremendous increase in websites using the design tactic in 2013. This fad continues to expand across websites, emphasizing function over form, and on minimalist layouts. Connecting to this trend is the advent of “flat” fonts that favor readability, crisp lettering, clean lines, and even stroking.
Sansserif typefaces have become the preferred choice with layouts, such as Helvetica, Futura, and Bebas Neue. Sharp, clean fonts such as those are becoming the leading option with flat layouts, due to their minimal design. While serif may make a comeback, it is becoming mostly reserved for very formal websites, news media outlets, or print media.
Follow these Top Typography Trends of 2014 to find the type that’s just your type. Then “type” your response into the comments! (No typos please.)
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